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About us


Who wants to be grey, stiff and dull? That was Elisabeth Skoghag’s attitude more than 20 years ago when she started Daily Sports. Our first collection was a breath of fresh air, far removed from the boring, conservative golf clothes on the market at the time. We are now one of Sweden’s biggest suppliers of golf clothes for women.

We currently operate in 28 countries with our golf clothes and exercise clothes. They are well known for their perfect fit, attention to detail and high level of fashion. We make clothes for golf and exercise, but it’s not unusual for them to be worn at work and for leisure as well. Everything we do exudes passion and joy, ideally with a little twist.

Vision and mission

It’s our mission to create golf clothes and exercise clothes that make women keen to be active. By doing this, we hope to be able to achieve our vision of being one of the world’s most successful sports brands

Our values

At Daily Sports we stay close to our values, the main ones being quality, drive and responsiveness. For us these are more than just words, they are a way of life and something we aim to convey in everything we do.

Our products

We always focus on delivering the very highest quality in terms of both design and function. You can recognise our sports clothes through their creative designs and colours, matching combinations and focus on function. These are the very features that enable us to say that our clothes sell themselves even on the hanger.

We create golf clothes and exercise clothes with fit and design for women. Our gold trousers and exercise tights are often made from stretch material with a slightly higher waist. Our piqué shirts and workout tops have our very own designs, seams and fit to emphasise the female figure.