Through great fit, functionality and comfort, we want to give you the freedom to perform at your best and to engage in your passion, both on and off the golf course. Wear the clothes for work, to the gym, on the golf course or when meeting up with friends. Discover functional clothes, with a feminine fit and smart details – Welcome to Daily Sports.

It is possible to create stylish, well-fitting pants without a waistband that cuts in, skirts you can wear without adjusting your movement pattern and functional jackets with a feminine cut. There’s perhaps no surprise behind that aspect of our success. At Daily Sports, we only have female employees. And our female CEO and owner know how liberating it is to wear something that’s both stylish and comfortable.

And Daily Sports won Sports Supplier of the Year at Habit’s Fashion Gala with the citation: “With their inclusive approach to the target group and comprehensive understanding of retailers’ needs, this year’s winners have gained a leading position in their niche. This year’s Sports Supplier is a team player that combines incisive business thinking with a big heart.”

“It’s fantastic that our clear focus on active women over 40 is paying off. We’ve been a breath of fresh air on the golf course for 30 years. And now we’re taking that attitude with us into the active wear sector, too. We don’t want anyone to feel left out. We want to create clothes that make women want to be active,” says Ulrika Skoghag, CEO of Daily Sports.