Daily Sports – Wear it Daily

Through creative design and the Swedish sense of style and quality, we create clothes to feel comfortable in. Back in 1995, Elisabeth Skoghag discovered how conservative and boring the golf fashion was and decided to create the golf clothes she couldn’t find. Daily Sports paved the way as Sweden's first clothing brand solely for female golfers, and today our clothes are available in over 30 countries.

Through great fit, functionality and comfort, we want to give you the freedom to perform at your best and to engage in your passion, both on and off the golf course. Wear the clothes for work, to the gym, on the golf course or when meeting up with friends. Discover functional clothes, with a feminine fit and smart details – Welcome to Daily Sports.

For women. By women.

We believe that it’s an unnecessary dilemma that women have to choose between having a fashionable or comfortable style. It is possible to create stylish, well-fitting pants without a waistband that cuts in, skirts you can wear without adjusting your movement pattern and functional jackets with a feminine cut. There’s perhaps no surprise behind that aspect of our success. At Daily Sports, we only have female employees. And our female CEO and owner know how liberating it is to wear something that’s both stylish and comfortable.

Sustainability-labelled garments

Sustainability is the common thread that runs through everything we do at Daily Sports, from design and production to packaging and transport. We’ve set targets for our collections: 100% of our outdoor clothing and at least 80% of our golf and outdoor wear will be sustainability-labelled by 2025.

Read more about our sustainability efforts.

Daily Sports Sports as Supplier of the Year, and Ulrika Skoghag Businesswoman of the Year 2017

For Daily Sports, 2017 was a really exciting year. Our CEO Ulrika Skoghag was named Businesswoman of the Year in the Swedish sports industry. And Daily Sports won Sports Supplier of the Year at Habit’s Fashion Gala with the citation: “With their inclusive approach to the target group and comprehensive understanding of retailers’ needs, this year’s winners have gained a leading position in their niche. This year’s Sports Supplier is a team player that combines incisive business thinking with a big heart.”

“It’s fantastic that our clear focus on active women over 40 is paying off. We’ve been a breath of fresh air on the golf course for 25 years. And now we’re taking that attitude with us into the active wear sector, too. We don’t want anyone to feel left out. We want to create clothes that make women want to be active,” says Ulrika Skoghag, CEO of Daily Sports.