About Daily Sports



Daily Sports is a Swedish fashion company that designs, produces and sells clothes for women golfers worldwide. Our vision is to become “one of the most successful sports brands in the world”. We will succeed by creating the most attractive and sought after clothing for women who are passionate about playing golf.


Daily Sports was founded in 1995 and is headquartered outside of Stockholm, Sweden. Today we have 18 distributors, which together sell Daily Sports products in 28 countries. Many distributors have been linked to the company for many years, so they are very familiar with Daily Sports and the company’s products. Recently, Golf Store named us “Best software supplier Sweden 2012”, which was a prestigious price we received for the second consecutive year.

Daily Sports is in an exciting phase of development, where we are investing in both renewal and growth. Our ambition is to get more women golfers around the world to discover the joy of being more fashionable both on and off the golf course. Our clothes are known for their unbeatable fit, their attention to detail and high level of fashion. Every year, we invest considerable resources to be at the forefront of both design and choice of material. One example is the popular “Scratch-pants” that many women golfers feel both comfortable and well dressed in.


Every year, we create and produce three collections. The design team is located in Stockholm, and for many years production takes place in China. One of our major strengths in the production chain is our long and good

relationship with our suppliers, who are well aware of the high quality the Daily Sports brand stands for. Since 2012, we also have a subsidiary in Hong Kong, which is an additional strength. This means that we have full control of the production process and decision-making paths are short. Moreover, the presence in Asia allows us to do quality checks on location continuously.


Daily Sports is privately owned and CEO of the company is Ulrika Skoghag. She has extensive experience in the fashion industry and was recently named one of the most influential people in the sports industry in the Swedish market.

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